Deutsche Messe has been a positive force for the state of Lower Saxony and the city of Hannover for more than 70 years. Its business activities provide many thousands of jobs in the state of Lower Saxony, Germany, including a good many in the city of Hannover. Hannover is one of the world’s top locations for international flagship trade fairs.
Deutsche Messe develops, plans and runs trade fairs and exhibitions in Germany and abroad. The events which it owns and operates in Hannover include HANNOVER MESSE (the world’s leading trade fair for industrial technology), DOMOTEX (the world’s leading trade fair for carpets and floor coverings), LIGNA (the world’s foremost event for the timber and woodworking industries) and INTERSCHUTZ (the world’s leading exhibition for rescue, fire prevention, disaster relief, safety and security). Deutsche Messe also periodically hosts a number of important third-party events in Hannover.
These tend to be flagship events for their respective industries, including EMO (the world’s leading trade fair for the machine tools industry), the AGRITECHNICA and EuroTier agricultural and animal production fairs, the IAA Nutzfahrzeuge (IAA Commercial Vehicles) fair and the EuroBLECH international sheet metal working technology exhibition.
Deutsche Messe has long-term contracts with the organizers of all of these hosted events. Deutsche Messe and its subsidiary Fachausstellungen Heckmann GmbH also stage numerous conferences, as well as national and regional consumer-oriented trade, information and retail exhibitions.
Deutsche Messe has a 51 percent shareholding in the Hannover-based event management agency (and specialist in event digitization solutions). Catering services for exhibitors, visitors and guests at the Group’s trade show venue are provided by Messe Gastronomie Hannover GmbH.
In 2018, Deutsche Messe held its very last CEBIT trade fair in Hannover, Germany. CEBIT was, for many years the annual flagship show of the IT industry. Originally staged as part of HANNOVER MESSE, it turned independent and became a full-fledged trade fair in 1986. In 2001, it attracted just on 850,000 visitors.
However, the growing digitization in all aspects of modern life means that IT solutions were no longer a specialization, but rather a given at trade fairs for most industries. Consequently, the benefits of having a specialist IT-only event like CEBIT steadily declined, leading ultimately to the event’s discontinuation in 2018. Deutsche Messe leverages on its core domestic portfolio to organize more than 40 spin-off events outside Germany. It manages this foreign trade fair presence through various means, including subsidiaries in China, India, Turkey, Russia, the USA, Australia, Mexico, Canada, Italy and Singapore.
In the international trade show industry, the demand for high-quality trade shows and conference venues are growing strong and steadily. In response to this trend, Deutsche Messe has implemented a new line of business called “International Venue Management”. Accordingly, in Foshan, China, it has advisory input into the design and operation of the new GICEC exhibition center. In addition, Deutsche Messe and the Düsseldorf and Munich trade show companies jointly own a 50 percent share in an exhibition center in Shanghai (SNIEC) via their joint venture company GEC.